Union Organizing: Educate. Mobilize. Win.

Building Power FOR LIUNA Members BY LIUNA Members

At NJ LIUNA, member activism is the foundation of our strength. Whether through union organizing or political action, members play a critical role in advancing the rights, wages, and working conditions of our Union and workers everywhere. We are on the march to a million members, roughly DOUBLE our existing membership. Getting to a million members won’t happen by accident. We will need to fight for it in the streets, at worksites, and in legislative chambers. It won’t be easy, but we WILL make it happen. Can we count you in?

That’s how we do it. That’s LEROF.

Organize LEROF logo

The Laborers Eastern Region Organizing Fund, LEROF, was LIUNA’s first regional organizing unit created in 1997. We utilize direct outreach, grassroots mobilization, and strategic campaigns to organize non-union workplaces. By educating workers about the advantages of LIUNA membership and providing them with the tools to stand up for their rights, LEROF helps build a stronger and more united labor force. LEROF also engages in public awareness efforts to expose unethical labor practices, fight against wage theft, and ensure that construction projects operate with high labor standards.

LEROF Board Leadership

  • Michael E. Hellstrom, Chair
  • Manuel Amador, Jr., Vice Chair
  • Michael Prohaska, Secretary-Treasurer
  • Carl Styles
  • Curtis Linton
  • Frederick Schneider
  • Rafael Ivan Arroyo

Organizing Links

Union Organizing: Building Worker Power

Union organizing is at the heart of what we do. Every day, LIUNA members throughout the Eastern Region stand together to help unorganized workers gain a voice on the job. Together we:

  • Fight for Better Wages and Benefits – By expanding Union representation, we lift industry standards and ensure workers receive the pay and benefits they deserve.
  • Strengthen Workplace Protections – Organized Laborers have greater job security, safer worksites, and stronger protections against unfair treatment.
  • Grow the Union’s Influence – More members means greater bargaining power, ensuring LIUNA can negotiate better contracts and advocate for all workers.

LIUNA members are the driving force behind successful organizing campaigns, empowering workers to stand up for their rights and join a movement dedicated to fairness and dignity on the job.

LEROF
1 Tower Center Blvd., 24th Floor
East Brunswick, NJ 08816
609-860-8565